SERVICES

Looking for data-driven, customer insight anywhere along your product development cycle? We have a talented team to help.

These are examples-- we've actually worked on all of these scenarios and more:

• you have a new cutting-edge technology and a start-up team of a few engineers that want to know -- what are some practical, desirable uses for this?

• you have an early product concept and want to see if it has legs-- are you moving in the right direction or is it time to pivot?

• you want to spur customer/user behavior change -- what's the best way to do this?

• you want to improve operational efficiencies but have limited visibility into how work is getting done IRL -- how might you change workflows and processes?

• you have a curious product feature that's about to launch (and of course you have to launch), but you want to de-risk -- what are the right product guardrails to consider?

• you have a product tested locally and want to expand -- what markets make the most strategic sense?

• you are entering new markets and want to know what local idiosyncrasies will affect your service -- what are market attributes to consider for product localization?

• you noticed some interesting but confusing quantitative data and want to understand what's really going on with customers (how & why) -- what is driving the trends you see?

• you want to quickly identify any product issues and regressions over time -- how might you integrate evaluative research into software sprints?

• you noticed customer complaints about X despite an available feature that would solve their problem -- what is limiting use of this feature? how could it be improved?

• you noticed upset customer feedback about X but the feedback was too general to be useful -- what are the dimensions and root causes of X and can you develop a principled framework to prevent it?